The vast majority of people hire a real estate agent to help them sell their homes. In fact, 92% of homes sold in the U.S.in 2021 were sold using an agent or a broker. Of course, most people know how invaluable and helpful a real estate agent is during the selling process. But most people don't realize that real estate agents are extremely helpful to you before, during, and after the sale goes through.
Want to learn how to maximize the benefits of working with an agent? Check out these often-forgotten ways we can help throughout the entire home-selling process — from point A to point Z.
Before the Sale of a Home
Before selling your home, your real estate agent can help you determine a listing price. Based on an assessment of the market and competition, your agent can help you find a reasonable and competitive price at which to offer your home. Correctly pricing a home is one of the most critical factors in producing promising results for the sale of your home — getting it to sell fast and for a price that makes you as much money as possible.
In addition to pricing your home correctly, an agent can help you stage your home for prospective buyers looking at the house. Staging is important for buyers to visualize the property as their future home. Research has consistently shown that well-staged homes sell faster. Ask your real estate agent for suggestions to help stage your home well. They often have connections to other helpful resources, including professional stagers.
During the Sale of a Home
Once you’ve listed your home for sale, your real estate agent's talent gets the chance to shine by marketing your home and attracting as many potential buyers as possible. Your agent's role is vital in promoting the house on the MLS (Multiple Listing Service). In addition, they can list it on their website. Your agent should help promote the property for sale through personal connections, social media sites, and many other avenues and relationships they've made through the years.
An essential component of effective marketing of your home is photos. Photos often attract a buyer to want to learn more... or run the other way! Bad pictures can seriously hurt your chances of selling your home. Be sure to select an agent experienced in many avenues of helping you market your home, including one who has connections with top-notch photographers who specialize in real estate listings.
An experienced real estate agent can also help you find a qualified buyer. With years of experience comes the ability to vet candidates properly. Your agent should be helping you look through prospects and offers, answer any questions you may have throughout the process, and choose the best candidate and offer.
After the Sale of a Home
Congrats! Your home has sold! If you’re asking yourself, “now what?” you’re not alone. Your real estate agent still has a job to do, even after you’ve identified a buyer and accepted an offer. Your agent can help you negotiate any terms with the buyer. For example, if the buyer asks for an allowance to replace the roof, your real estate agent will help you negotiate a price that doesn't drain your wallet.
Other things can get complicated when selling a home, such as closing dates or contingencies. Many sellers often think that the agent's job is done once a buyer has been found. However, this is simply not true! An agent has an important role right up until the sale is finalized. Other things they should help you with after the offer has been accepted are scheduling the inspection along with any necessary repairs and scheduling the appraisal.
